Nearly a Third of Primetime Is Now Ad Time
A recent study by PhaseOne Communications has determined that every three hours of primetime programming includes 52 minutes of commercials and promotions, up from an average of 28.5 minutes in the 1980s and 38 minutes in the 1990s. PhaseOne's Terry Villines told the online edition of TV Guide Thursday that the current figure is 8 percent higher than it was four years ago. "We thought back then that networks had reached the breaking point," he said.
We gave up when we started noticing they were *cutting* programs to fit in more ads as well as overlapping the stuff you were watching with those idiotic little banner ads constantly advertising something else to watch later.
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